Services
How would you like us to help you?
|
Have Globafly's team of marketing experts plan and run a complete city take over marketing campaign to generate new customers and sales for your business. |
Use our online marketing courses with step-by-step program to acquire new customers, launch your online business, start podcast advertising campaigns and more.
|
Globafly will execute a city takeover with the help of local vendors, artists, musicians, and more to sponsor and promote the local community and, in turn, promote your brand.
CITY TAKEOVERS MAY INCLUDE:
Sponsored local events
Retail/restaurant giveaways
Meet & greets with influencers
Access to exclusive concerts/art exhibits through your brand, promoted via influencers
PODCAST
Hosts authentically speak about the BRAND in the natural content of the podcast show, by endorsing key objectives and speaking to listeners in a unique and persuasive way.
LIVE HOST ENDORSEMENTS
Host shares a 60 second live to naturally position your BRAND and drive call-to-action with listeners.
Live Read lives within the episode – no matter how or when the listener listens to the podcast, the ad will forever be part of that specific program
STRATEGY
Geo targeted pre-recorded spots + Live reads (:15,:30, and :60 lengths).
Prime demographics: Adults 25-44 make up 61% of listeners.
62% have finished at least 4 years of college (higher educated)
35% of listeners make more than $75k annually, above the U.S. average.
62% primarily listen on a mobile device.
RADIO
TERRESTRIAL + SATELLITE
Hosts authentically speak about the brand in the natural content of the radio show, by endorsing key objectives and speaking to listeners in a unique and persuasive way.
INFLUENCER SCENARIOS
Host shares a 60 second live read to naturally position your brand and drive call-to-action with listeners.
STRATEGY
Pre-recorded spots + Live reads(:15,:30, and :60 lengths).
Prime demographics: Men 35+
35% of listeners make more than $75k annually,
above the U.S. average.
CITY TAKEOVERS & EXPERIENTIAL MARKETING
Globafly will execute a city takeover with the help of local vendors, artists, musicians, and more to sponsor and promote the local community and, in turn, promote your brand.
CITY TAKEOVERS MAY INCLUDE:
Sponsored local events
Retail/restaurant giveaways
Meet & greets with influencers
Access to exclusive concerts/art exhibits through your brand, promoted via influencers
INFLUENCER MARKETING & SOCIAL MEDIA
Get your brand in front of more potential fans with NANO and MICRO INFLUENCERS
AMPLIFYING YOUR BRAND’S LOCAL VOICE
Strategize
Influencer content will be amplified via paid social media from your brand’s owned accounts in geo-targeted cities.
Execute
Utilizing dark posts, Influencer content will be targeted to reach only select audiences and will not be visible to all followers. Globafly’s involvement in your brand’s owned accounts will be limited to only Globafly-led campaigns via settings within the Ad Permissions dashboard.
Optimize
Globafly dynamically improves campaign performance by optimizing toward content and copy with optimal results.
To build awareness and drive sales, Globafly will:
Create a link in bio for up to 48 hours that drives to your Brand's site.
Create Instagram Stories using “Swipe Up”, directing followers to purchase your product or service & add their story to their highlights to live for up to 1 week.
Encourage followers to tag friends and family who would benefit from your brand. (Can include a contest to increase tags.)
Include a link in post to drive followers to purchase.
Encourage followers to tag friends and family who would benefit from your brand. (Can include a contest to increase tags.)
INSTAGRAM & FACEBOOK SCENARIOS
Influencer to share Instagram Stories speaking to their back to school savings hacks, which includes using your brand's product or service. They’ll invite followers to Swipe Up
Influencer to create a post of their kid’s back to school supplies and new clothes, speaking to how they can benefit from your brand and directing followers to install using their link in bio.
Influencer to speak to how they end up eating out a lot more when school starts because they don’t have time to make dinner — and that adds up! Luckily, they use your brand to save on the final bill, linking followers to purchase.
No matter where you’re at in your business—or where your customer is at in the funnel—our Paid Social programs are designed to drive your efforts holistically. We work across industry verticals with everyone from startups and direct-to-consumer brands to Fortune 500 companies.
Our highly tenured team understands the importance of driving users down the funnel toward purchase. From awareness to consideration to conversion, we align audiences and creative at every touchpoint to motivate your customers.
STRATEGIC INITIATIVES TAILORED FOR YOU
Built for your business.
Strategy is a collaborative effort, so it’s important to build a relationship and work together. Our team is committed to fully understanding your business imperatives in order to launch key strategic initiatives that will drive the results you’re after.
Whether it’s driving in-store traffic or acquiring new customers through Influencer Marketing and Paid Social we built programs based on what’s most valuable to you.
OTT & CONNECTED TV
Grab the attention of your audience in a whole new way.
Target your audience in a new, scalable way they can’t ignore.
An opportunity you can’t afford to miss.
Unskippable. Unstoppable. Create an immersive experience your audience can’t ignore with our scalable, targetable, data-driven approach to OTT.
NEW AUDIENCES, NEW POSSIBILITIES
Meet your brand’s next big break.
OTT is disrupting the industry for good. As traditional TV continues to lose viewers, an estimated 147M US adults will use ad-supported OTT services like Hulu, CBS All Access, Sling, and Pluto in 2020 alone (that’s more than Instagram!). By adding this new channel to your media mix, you have an unprecedented opportunity to target new audiences in new ways—and to do so ahead of competitors who aren’t as ad-savvy.
Our OTT strategies go beyond just reach and frequency, offering you the scale you need to acquire new customers and reach your unique business objectives through more lines of data targeting and performance measurement. Whether you’re looking to measure visits and sales on your website, foot traffic to your stores, brand lift, or something else, it’s not a question of if OTT will work for you, but how.
A NATIVE APPROACH
The range you need to succeed.
TV or digital? When it comes to OTT, our team combines the best of both worlds. By taking an OTT-native approach, we are able to execute the right type of buy for your brand’s objectives. OTT is a unique form of media: its large-format, sound-on, unskippable nature offers unparalleled creative impact, while targetability and measurability allow us to pinpoint the results you’re after with advanced, data-based audience segmentation.
That means we can execute brand, reach and frequency buys and sponsorships, as well as perform programmatic buys that use data and measurement to drive outcomes. Though the details are nuanced (and our experts know best!) you should know that whatever your goals, we can leverage your first-party data or external third-party datasets to target in-market audiences, and then measure how those audiences convert post-exposure.
CROSS-CHANNEL EXPERTISE
Be everywhere your customer is.
The real magic of our OTT program lies in our strategic cross-channel approach, which unifies the data strategy with sequential messaging across your media mix. This cross-channel strategy enables a unified audience experience across all channels and screens, and a sequential retargeting strategy that surrounds the consumer and drives conversion.
In short, your audiences can be targeted on their TV screens, then retargeted across OTT, audio, display, and more, creating a truly connected cross-channel ecosystem that moves the needle for your brand.
PARTNERSHIPS & TRANSPARENCY
Know the impact of every dollar spent.
With Globafly OTT program, you’ll never be in the dark. We own and operate all of our deals directly with virtually every TV and OTT publisher and platform. This gives us—and you—full transparency into each dollar spent, and the ability to granularly optimize for performance.
There are two ways to buy OTT: guaranteed IOs or data-driven programmatic. Each has benefits and trade-offs, and we will work with you to determine which is best for your needs. Regardless of how it’s done, you can rest assured that transparency is included in every buy.
AD RECALL MEETS BRAND SAFETY
Always just right.
There’s an art to frequency, and it comes down to control. You don’t want to kill an audience’s interest by spamming them with the same ad nonstop, but you do want to be sure your audience has enough exposure to make your message stick.
We control frequency to ensure brand safety—that your ad is never shown where you don’t want it to be—but also to ensure effective reach and ad recall necessary to drive performance or brand lift. Over the course of your OTT campaigns, the Globafly team will be working diligently to optimize the balance between reach and frequency levels to produce results.
MITIGATE YOUR RISK
Get ahead of the competition. And stay there.
Diversifying your ad dollars is just good business. By adding OTT to your media mix, you’re not only taking advantage of an entirely new way to target your customers, you’re also ensuring your brand exists outside of the realm of social media.
Globafly is at the forefront of this innovative new medium, and when you work with us, you will be too. You’ll stand out from your competitors and appeal to your audience with a fresh approach to your marketing—and an incredible team supporting you behind the scenes.
