Learn about the untapped potential of Podcast Advertising for your brand. Podcasts are a growing marketing channel that provide a new advertising opportunity startups should be aware of. They can be a highly effective marketing tool with demonstrable returns for brands, when implemented into marketing plans with the correct objectives in mind. On March 19th, 2020, Edison Research Infinite Dial released that monthly podcast consumers grew by 16% year-over-year, cresting 100 million Americans for the first time. As marketers in the Age of Coronavirus, we can’t ignore the growth in Podcast listenership. According to a poll by Morning Consult, 18% of adults said they are listening to podcasts more than they did before social distancing and self-isolation — and the trend seems to be skewing towards younger audiences.
This webinar will cover:
- Why Podcast Advertising is effective
- How does Podcast Advertising work for brands
- Who is listening to Podcasts
- All the Advertising Options and Buying Strategies to save money
- Tips for effective campaign messaging
- Campaign tracking and performance
Tuesday, June 23, 2020 from 11:00 AM to 12:30 PM PDT
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This is an online event.